Clik here to view.
Unique Quality Content And Duplicate Content Explained
In our previous article we talked about the importance of content and 'content marketing', the relatively new term that describes the practice of making sure that you are publishing relevant useful...
View ArticleClik here to view.
Everything You Need To Know About Online Video
You should do it. Seriously you should. It's only really in the past four years or so that video delivered over the web has been any good at all. Prior to that connection speeds just didn't allow a...
View ArticleClik here to view.
Coupon Crazy – How To Make Sure It Works Out For You
Once you've got your shiny new website up and running (designed and built by Argonyx, of course!), the next thing to do is to promote it and make it start working for you. We have already covered...
View ArticleClik here to view.
Hummingbird
You have to hand it to them, those guys at Google are some clever kids. They are not resting on their laurels and are always looking at ways that they can improve the results that their search engine...
View ArticleClik here to view.
Mobile
A report back in February this year (Number of mobile phones to exceed world population by 2014) predicted that in 2014 there would be more mobile phones on the planet than people. At that point there...
View ArticleClik here to view.
Image Is Everything
Who knows who first said “A picture paints a thousand words.” Wikipedia credits two people with similar phrases around a hundred years ago – one in an article by a newspaper editor called Arthur...
View ArticleClik here to view.
Taking Stock
Bill Gates used to pride himself on only ever being away from the office for eight hours out of every 24 – leaving sixteen hours to devote to building Microsoft into the behemoth it now is. But on...
View ArticleClik here to view.
No comment – How To Approach Comments On Your Blog/Website
If you are currently blogging or writing articles on your website, or are planning to in 2014 (and here is a previous article about the benefits of this strategy, often referred to as 'content...
View ArticleClik here to view.
Reduce, Re-use, Recycle – An Environmental Approach To Content
Second only to his most famous catchcry ('Can we build it? Yes, we can!'), Bob the Builder's next favourite saying is 'Reduce, re-use, recycle'. And it applies equally to content marketing. Generating...
View ArticleClik here to view.
Why in 2014 every business must be a publisher
Businesses using publishing as a form of promotion is not a new thing. French tyre manufacturer Michelin started publishing the Michelin Guide to hotels and restaurants in France over a hundred years...
View ArticleClik here to view.
Should You Outsource Your Content Creation, Or Keep It In-house?
There are many factors that come into play in deciding whether to outsource content creation for your website and online marketing. Among these will be the size of your organisation and the skillset...
View ArticleClik here to view.
Digital Strategy And Return On Investment
In the final analysis, all marketing expenditure needs to show that it is generating leads and sales for an organisation, otherwise what's the point in spending the money? This can be expressed also...
View Article7 Key Questions to Ask to Better Understand Your Target Market | Argonyx
Understanding your target audience is key to developing a strong marketing strategy. It allows you to focus your attention on a specific segment of your market and refine your message. One of the...
View ArticleThe Top 3 Features Every Business Website Must Have | Argonyx
Every business needs to have a website. This is becoming increasingly evident as more consumers turn to the web and connect online. Not having a website essentially means not having an online presence...
View ArticleUse These 3 Powerful Marketing Tactics to Generate More Revenue | Argonyx
As global online spending continues in an upwards trend, companies are faced with fierce competition. Having a website is no longer enough to effectively compete online. Instead, attracting targeted...
View ArticleWhy Having a Great Web Design Is No Longer Enough | Argonyx
In the early days when search engines were still relatively new, having a website alone was often enough to attract targeted traffic to your business. But this is now no longer the case as competition...
View ArticleWhy Nurturing Multiple Channels is Important For Digital Marketing | Argonyx
There are now more communication channels available than ever before with the widespread adoption of electronic media. Consumers have numerous resources at their disposal to assist with major...
View ArticleWhy Search Marketing is Not Enough to Establish Authority | Argonyx
As online spending continues to increase, companies are investing heavily in digital marketing to reach a global audience. Digital advertising is expected to reach $117.6 billion this year,...
View Article3 Reasons Why Your Website is Failing | Argonyx
The numbers confirm your suspicions: The latest marketing campaign failed to generate a return. Website traffic is steadily increasing but visitors are simply not purchasing. This exact scenario is...
View Article4 Content Resources to Create to Establish Authority
Having a website is not enough to differentiate your brand. You need a strong strategy that establishes your business as an industry leader. One that compels your market to take profitable action...
View Article
